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Up In Years

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Up In Years is a campaign to help prevent STDs among seniors. As the Baby Boomer population ages, it has begun to adopt a “you only live once” attitude about sex. That’s great actually, except as inhibitions are lowered, and women no longer need contraception, the prevalence of sexually transmitted diseases among seniors is rising — at an alarming rate, actually. The message we want to send is simple: “Use a condom.” Sure the tone is a little cheeky. For this audience, there’s no need to be a buzz kill. But they could use a dose of reality. Before they need a dose of something else.

“矫健活动”是一个旨在防止老年人传染性传播疾病的活动。随着婴儿潮一代逐渐步入老龄化,不少人对于性生活抱有“人生只有一次”的想法。这种想法是不错的,只是随着克制力下降,且妇女不再需要避孕,性传播疾病在老年人群中的感染率不断上升——且速度惊人。我们想传达的信息很简单:“请用避孕套。”当然语气有点儿顽皮。对于这一群体没必要泼冷水。只是在其他方面稍微放松一下之前,考虑一下现实情况总不会错。


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